LITTLE ROCK, AR -- Pop Up in the Rock is part of a national movement called the "Better Block Project." Their goal is to enhance a forgotten, desolate or car dominated street into a more community-oriented area for a weekend in the hopes of inspiring permanent change. This group of young professionals engages with community members to determine specific needs and institute changes such as Bike Lanes, shops, dining pop-ups and entertainment. By transforming just a few blocks into a thriving, complete locale, Pop Up in the Rock exemplifies the idea that developing potential, even block-by-block, can make our city better.Some of the features of this year's Pop Up 7th Street (between Cross and Isard): The "complete streets" will be re-striped to include bike lanes in addition to the Pop Up Dining Areas and temporary bus benches. Some of the other fun elements are the Chain Link Art Wall,a Pop Up Children's library, Pop Up Putt Putt, Fire Station Tours and the returning Rock Wall- wildly popular at last year's Pop UP. There will also be local food trucks and major participation from Art Outfitters, Goodwill Industries of Arkansas, Vino's and other existing businesses on 7th street.
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