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New Assistant Tourism Director for Arkansas

Marla Crider brings more than 20 years of tourism experience to the job.
The State of Arkansas has a new assistant tourism director.

Marla F. Crider, a 21-year veteran of the Arkansas tourism industry, has assumed the position of assistant tourism director for the state.

She follows Nancy Clark, who retired at the end of November after 35 years of service to the Arkansas Department of Parks and Tourism.

Crider's job responsibilities include maintaining the state tourism budget, organizing the annual Governor's Conference on Tourism, serving as the director of the Arkansas Great River Road, and overseeing the department's advertising and internet accounts.

Prior to joining the department, Crider was associate executive director/administration and marketing for Garvan Woodland Gardens in Hot Springs. The 210-acre botanical garden is owned and managed by the University of Arkansas.

Crider's employment background also includes experience in sales and marketing for Magnolia Lodging of Dallas, executive director for the Tullahoma (Tenn.) Area Chamber of Commerce, director of sales and marketing for the Hot Springs Convention and Visitors Bureau, and serving as group travel manager for the Arkansas Department of Parks and Tourism.

Crider is a graduate of the University of Arkansas at Fayetteville with a double major in journalism and English education.


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