West Monroe, LA (KTVE) -- The cast of "Duck Dynasty" will be featured on a Louisiana Lottery $5 scratch-off game.
The Lottery obtained the license to utilize the Duck Dynasty brand through MDI and hopes to capitalize on the skyrocketing success A&E’s show has enjoyed over the last few years. The season 4 premiere was cable’s #1 non-fiction telecast of all time with 11.8 million viewers.
With a total print run of 1.92 million tickets, the $5 Duck Dynasty™ scratchoff game includes five different ticket scenes and six top prizes of $100,000.
The designs feature the show’s main bearded characters individually: Willie, his brother Jase, his father Phil and his uncle Si.
A fifth scene called the “Quack Pack” features all four men. Overall odds of winning a scratch-off prize are 1 in 4, and the game contains more than $5.7 million prizes.
To add value for players, the Lottery is planning a series of social media promotions on Facebook, Twitter and its online players club, Club Lotteaux, in January to award Duck Dynasty merchandise prize packages.
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