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Web Extra: Story Behind the ALS Ice Bucket Challenge

You've probably seen it on social media or on television newscasts: people dumping a bucket of ice water over their head.
Aaron Nolan participating in "Ice Bucket Challenge."
Aaron Nolan participating in "Ice Bucket Challenge."
LITTLE ROCK, AR -- You've probably seen it on social media or on television newscasts: people dumping a bucket of ice water over their head.

The ice bucket challenges have gone viral, and in turn, created cash and awareness for Lou Gehrig's disease.

It's a simple concept: brave up or pay up. You either donate $100 to ALS research or dump ice water over your head. After the challenge is completed, the person tells three more people to participate or donate.

Local news personalities like Aaron Nolan, Jason Snavely, Josh Berry, Deedra Wilson and Hilary Hunt have accepted the challenge and challenged others.

The challenge was started by former Boston College baseball star Pete Frates and his wife Julie.

“Really all Pete and I could ask is that people learn about the disease and what the disease really is. Before Pete was diagnosed neither of us really had much of an idea what the disease really was. I didn't know it was terminal, I didn't know there was no cure,” Julie Frates said.

Frates was diagnosed with the neurodegenerative disease in 2012. Frates, 29, is now paralyzed, eats through a feeding tube and cannot talk.

The awareness created through the campaign has helped donations to the ALS Association surge. The group's president said her office received $160,000 during a recent 10-day period. In the same 10 days last year, donations totaled $14,500. The triple-digit total doesn't include money sent to chapter offices around the country.

"It's just been wonderful visibility for the ALS community," ALS Association's national president Barbara Newhouse told NBC Sports. "It is absolutely awesome. It's crazy, but it's awesome, and it's working."

Arkansas State head football coach Blake Anderson took the challenge on Saturday morning. You can check out the result below:

Coach Anderson Ice Bucket Challenge from Red Wolves Football on Vimeo.

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