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Arkansas Travelers Unveil New Logo

The Arkansas Travelers unveiled a new logo at a ceremony Wednesday night at Dickey-Stephens Park.
NORTH LITTLE ROCK, AR -- The Arkansas Travelers unveiled a new logo at a ceremony Wednesday night at Dickey-Stephens Park.

The organization held several contests ahead of the event, promoting a big secret they they would unveil.

"We've put a lot of time and effort into it, and we started back in December of 2012, kind of this refresh," Travs General Manager Paul Allen said.

The logo and new color scheme has been revealed, but the mascot has not.

"Mascots to come, if you heard I said mascots with an 's', it's something that we take a lot of pride in in what we have coming," Allen said.

It's a storied franchise using a new logo, colors and mascot (s) to reach the next generation of Natural State baseball fans.

"Travelers baseball has been in Arkansan's live since 1901, it's going to be in our lives for well beyond, just with a fresh face and a new look," Allen said.

To see more about the big reveal, watch the embedded video. Mobile users can see it in the "Video" section of the KARK 4 News app.
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