Holiday House is the highlight of the holiday shopping season in central Arkansas. Approximately 14,000 shoppers visit Holiday House every year to start their shopping season. For 25 years, Holiday House has collectively raised over $5 million to fund the JLLR’s community priority areas including Stuff the Bus, Nightingales, PARK, Kota Camp and Boosters & Big Rigs. More than 80 percent of all funding for the JLLR is generated by Holiday House. The four day shopping event is held at the Little Rock Convention Center. Last year, 180 merchants from across the US were represented at Holiday House. New This Year: Holiday House is proud to announce that Arkansas Children’s Hospital will be our Presenting Sponsor this year! **NEW** JLLR will be collecting donated toys throughout all Holiday House events for Arkansas Children’s Hospital. The collected toys will be gifted to patients during the holiday season. CLICK HERE to view the wish list of suggested toys. For your convenience, we will have a toy drive box set up in the lobby near the Holiday House entrance. This year, if you donate a toy, you will be admitted first to shop!