Breast Cancer Awareness at Panera Bread

It’s fall at Panera, and you know what that means: cherry…vanilla…yumminess. Flavored with select ingredients including cherry chips, dried cherries, honey, vanilla, and brown sugar, the Cherry Vanilla Bagel is a seasonal staple made especially for autumn. Then, in October at participating cafes, its shape shifts into a ribbon in honor of Breast Cancer Awareness Month. Though you may have munched on many a Pink Ribbon Bagel, you may not know just how they help to benefit the breast cancer cause. Select Panera Bread bakery-cafes across the country raise money with these bagels in many ways, some standard and some noticeably unique. Here are a few examples. 100 Percent Donation Days: While a portion of Pink Ribbon Bagel proceeds benefit a local breast cancer organization, select markets offer a 100% donation day, during which the entirety of that day’s sales of Pink Ribbon Bagels is donated. In an effort to build awareness and raise funds for breast cancer research, Panera offers the community the opportunity to pre-order Pink Ribbon Bagels. This option allows Panera to fulfill the demand for Pink Ribbon Bagels while maximizing the amount raised for the breast cancer partner. Each participating market has its own breast cancer partners, says Erin Barnhart, community relations manager for a Panera Bread franchise based in Tulsa, Oklahoma. “The partner really does make a difference,” she says. “We appreciate our local partners, as their support can make all the difference in achieving our goals of building awareness and raising funds for treatment and research.” In the past 10 years, the franchise, which operates more than 30 locations in Missouri, Arkansas, Oklahoma, and Arizona, has raised tens of thousands of dollars for breast cancer partners through Pink Ribbon Bagel campaigns.


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