Laura Wooldridge, 39, was riding in the woods at Lake Leatherwood during the Fat Tire Festival when the accident happened around 9:30 Saturday morning.
Wooldridge was able to walk out of the trail carrying her bike.
Emergency crews showed up to assist.
She was walking, talking and responsive, but seriously hurt.
The fire department called for a medical helicopter and she was airlifted to a Fayetteville hospital where she passed away a short time later.
A memorial ride was held Sunday afternoon in North Little Rock near the Big Dam Bridge.
The Central Arkansas Recreational Pedalers group, of which Wooldridge was a member, issued the following statement:
Her husband John wished to add, "Laura was known to cyclists by her infectious smile and was an advocate for women cyclists in the area."
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