MCCRORY, AR - "It's bad," April Davis shared her grandfather's injuries. "It's really bad. This is a man's life at stake."
Someone attacked 74-year-old Jerry Emerson, leaving him in a coma just outside his Woodruff County apartment.
One of his many grandchildren, April Davis pointed out where her grandfather was found over a week ago in the middle of the day, motionless, with a skull fracture and brain hemorrhaging among other injuries.
"His left cheek bone's crushed," April went on. "His eyebrow's crushed. His nose was broke."
He also had wounds on his hands.
"It makes it really hard to see my grandpa try and defend himself," Jennifer Headley added.
Jennifer has posted fliers offering a reward for information that leads to a suspect's arrest, hoping someone knows something.
She said, "For whatever reason they did it - or he, she, whatever - my grandpa did not deserve it."
McCrory Police and the Woodruff County Sheriff's Office are investigating.
When Jerry was found his apartment had not been robbed and he still had his wallet and money on him.
Investigators say they're looking for a truck that they believe was there when this happened.
It's a 90's model white extended cab Chevrolet pickup with a graphic on the back glass for the Triple Tree Cowboy Church.
They consider this a person of interest and not a suspect.
"We will find who did this," said Chief Deputy Joe Akins with the Woodruff County Sheriff's Office. "We're gonna be relentless in it. And I'll tell ya, that the people or person that are responsible for this, they'll get tired before we will."
Meanwhile, Jerry Emerson remains in a coma at a Memphis Hospital.
"There's a point where you think, "Am I fixing to lose my grandpa?" April worried.
With optimism in the face of a grim reality the family has tried to stay hopeful.
"He looks better than he did in the initial photo," Jennifer remarked. "He's gonna be fine I think... yeah."
A Facebook page supporting Jerry Emerson has been created. Click here
If you happen to know anything that may help, you're encouraged to call the Woodruff County Sheriff's Office at (870)347-5152.