About 10 minutes away from where athletes are competing for gold sits a small burrow called Adler. That area is bringing home the gold in a much different way.
Sochi reporter Neile Jones traveled there to experience the local flare. She found business owners bragging about their products and welcoming tourists with open arms.
For Neile, it was a memorable time at a market far from America but not gar from the comforts of home.
You can click on the video above to see more from her visit to the Adler market.